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MCE-Admn-201 PDF questions can be read on various smart devices such as laptops, tablets, and smartphones. Salesforce MCE-Admn-201 PDF format is easier to download and use. Our Salesforce MCE-Admn-201 exam questions in PDF file can be printed, making it easy to study via a hard copy. To be recognized by Salesforce MCE-Admn-201 candidates must pass the Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam and the registration fee for the exam is high, between \$100 and \$1000. Therefore, candidates will never risk their precious time and money.

Salesforce MCE-Admn-201 Exam Syllabus Topics:

Section Weight Objectives

Subscriber Data 18% - Preference and Management profile center configuration\ - Data import, export, and quality management\ - Data extensions, relationships, and data architecture\ - Contact model design and implementation\

Digital Marketing 13% - Governance and Proficiency compliance in digital marketing\ - Security best practices for data, permissions, and PII\ - Marketing Cloud product inventory and offerings\

Setup 38% - Marketing Cloud extension products and features\ - Integration configuration and management\ - Business units, user accounts, and permission settings\ - Security policies, password management, and access control\ - Setup Home features and configuration\

Channel Management 16% - Journey Builder concepts and use cases\ - Mobile Studio setup and functionality\ - Social Studio and Advertising Studio configuration\ - Email Studio configuration and features\

Maintenance 15% - Account monitoring and system availability\ - Evaluation of additional Marketing Cloud products\ - Data extraction, reporting, and analytics\

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q110-Q115):

NEW QUESTION # 110\ A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.\ What should the admin use to get granular bounce data in bulk in a pre-defined format?

  • A. CSV download of bounce data in My Tracking
  • B. Automation Studio Query Activity
  • C. Discover Deliverability Complaint Rate Report
  • [D. Automation Studio Tracking Extract]{style="COLOR: red"}

Answer: D

Explanation:\ To get the last 30 days of Bounce data in bulk and in a pre-defined format, a Marketing Cloud admin should use B. Automation Studio Tracking Extract. This tool allows the admin to extract detailed bounce data for a specified period, providing comprehensive insight into delivery issues. The Tracking Extract can output data in a CSV format, which can be imported into other systems for further analysis or reporting.\ Reference: Salesforce Help - Tracking Extracts

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NEW QUESTION # 111\ Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.\ Which three criteria should the customer use to create an audience for this campaign?\ Choose 3 answers

  • [A. Lifetime Purchase Value]{style="COLOR: red"}
  • B. Ages in Household
  • [C. Last Purchase Date]{style="COLOR: red"}
  • [D. Conversion Rate]{style="COLOR: red"}
  • E. Proximity to Store

Answer: A,C,D

Explanation:\ To effectively target high-value outdoor sports customers likely to respond to a deep product discount:\ Lifetime Purchase Value: Identify customers who have demonstrated significant financial commitment to the brand over time.\ Conversion Rate: Focus on customers with a higher likelihood of responding based on past conversion metrics.\ Last Purchase Date: Include customers who have made recent purchases, indicating active engagement and potential interest in new offers.\ Reference: Salesforce Marketing Cloud Audience Segmentation

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NEW QUESTION # 112\ A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.\ Which two data would still exist in the account?\ Choose 2 answers

  • [A. General tracking data at the job level]{style="COLOR: red"}
  • B. Contact data in sendable data extensions
  • C. Contact-specific data at the job level
  • [D. Contact data in non-sendable data extensions]{style="COLOR: red"}

Answer: A,D

Explanation:\ Following a Contact Delete request, certain data types remain within the account:\ B). Contact data in non-sendable data extensions: This data does not directly link to an individual\'s subscriber key or contact ID, allowing it to persist in the system for reporting and analytical purposes without targeting specific individuals.\ C). General tracking data at the job level: This includes aggregated data on email opens, clicks, and other engagement metrics collected at the campaign level, not tied to individual contact identities, thus remaining in the system post-deletion.\ Reference: Salesforce Help - Contact Deletion

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NEW QUESTION # 113\ Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.\ Which feature should they use?

  • A. Field Level Encryption
  • B. Lookup reference to Contact Object
  • C. Master-detail relationship to Contacts
  • [D. Tokenized Sending]{style="COLOR: red"}

Answer: D

Explanation:\ For Northern Trail Outfitters to avoid storing sensitive information such as email addresses and phone numbers directly in Marketing Cloud, the recommended feature is:\ Tokenized Sending: This method replaces sensitive data with tokens that can be used in communications without exposing actual data values. It helps in maintaining the confidentiality and integrity of personal data while still enabling personalized marketing communications.\ Implementation: Set up Tokenized Sending by configuring the data relationships either through Marketing Cloud Connect or using an external token provider. This ensures that during the send process, the system uses tokens to retrieve and incorporate actual data temporarily without storing it in the database.\ Reference: Salesforce Marketing Cloud Tokenized Sending

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NEW QUESTION # 114\ A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.\ What should the admin confirm about the data extension?

  • [A. The data extension is located in the Salesforce Data Extensions folder.]{style="COLOR: red"}
  • B. The triggered Send Data Extension data extension template was used.
  • C. The data extension is located in the Synchronized Data Extensions folder.
  • D. The wind relationship links Subscriber Key to Subscribers on Email Address

Answer: A

Explanation:\ For Individual Email Results to be pushed back into Sales Cloud correctly, it\'s critical that the data extension used is specifically a Salesforce Data Extension. This type of data extension is designed to integrate with Salesforce CRM, allowing for the seamless flow of data back into Sales Cloud, such as Individual Email Results. This ensures that email interaction data recorded in Marketing Cloud is accurately reflected in Sales Cloud for comprehensive tracking and reporting.\ Reference: Salesforce Help - Marketing Cloud Connect

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NEW QUESTION # 115\ ......

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